About
Farmers Welfare
since
2019
About Initiative
Insecticides Jaroori Hai
A revolutionary digital campaign introduced by IIL through the IIL Foundation, the campaign aims to bust myths regarding the usage of insecticides by providing authentic information about farming, associated hurdles, and how a farmer can overcome them.
Launched only across different digital media platforms, such as Facebook and YouTube channels, the campaign brought together the stalwarts of the Indian agriculture industry and the nation’s farmer community to educate our farmers about the various crop diseases and the judicious use of insecticides to safeguard their crops.
The objective of the platform is to communicate that Agrochemicals are vital to support the demand of the growing population and to portray the positive side of insecticides.
IIL Expert Talk
"The number of people in the world is growing with numbers expected to reach 9.6 billion by 2050. To meet such a heavy demand, agriculture and food systems need to adapt to the adverse effects of climate change and other threats by becoming more resilient, productive and sustainable."
Celebrity Talk
